A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities
Creating Brand Equity
The relatively high priced brands offer by company are classified as ……..?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige
The product or service that can be differentiate the competitors but can satisfy the same need is classified as ………?
A. customized brands
B. super brands
C. brand
D. value products
The endowment of products or services with the power of specific name or logo is considered as ………?
A. branding
B. packaging
C. advertising
D. valuing
The state which describes how well the market offering fulfill the customer’s needs, is considered as ……….?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance
An ability to determine the marketing strategy to affect customer mind-set is considered as ………?
A. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier
The estimation of total brand value in financial terms are classified as ……….?
A. brand audit
B. brand tracking
C. brand valuation
D. liabilities evaluation
The specific brand lines supplied to specific retailers are classified as ………?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants
The program multiplier includes ……….?
A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions
The added value on products and services is called ……..?
A. advertising
B. brand equity
C. branding
D. valuing