A. add-on spending
B. retention
C. visualization
D. acquisition
Creating Brand Equity
The value of well-known brand is typically half of the firm’s ………?
A. market finance
B. market capitalization
C. actual finance
D. asset total value
The number of common and distinctive elements of brand are reflected as …………?
A. brand earnings
B. brand responsiveness
C. brand architecture
D. branding rate
The customer multiplier include ………?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile
The particular brand’s equity arises from consumer’s response to ……….?
A. similarities
B. differences
C. knowledge
D. equity
The strategy of using company brand name for every product is referred as ……….?
A. house of products
B. branded house strategy
C. house of brands
D. strategy house
The regular customers of company’s products are rewarded by the designed programs, are classified as ………?
A. customer’s program
B. frequency programs
C. distribution programs
D. None of above
The marketing messages that are based to respect consumer’s wishes and willingness is classified as ……….?
A. permission marketing
B. supplier marketing
C. customer specified marketing
D. activity marketing