A. brand community
B. impression community
C. external community
D. internal community
Creating Brand Equity
The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as ……….?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain
The strategy of using individual family brand names is referred as ……..?
A. house of brands
B. strategy house
C. house of products
D. extended strategy
The market multiplier includes ……….?
A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as ………?
A. presence
B. brand relevance
C. performance
D. advantage
The goal of customer relationship management is to produce ……..?
A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio
The measurement of current brand position in the previous years is considered as ……..?
A. brand audits
B. extract brands
C. bait brands
D. retained brands
The brand element ‘building brand’ does not include ………?
A. adaptable
B. memorable
C. meaningful
D. likeable
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as ………?
A. visualization
B. acquisition
C. add-on spending
D. retention
The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as ………?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation