Creating Brand Equity MCQs with Answers | Marketing – Page 3

Question 41 Creating Brand Equity

Higher levels of energy and differentiation than relevance are shown by which brands?

Correct answer D. Strong new brands

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Question 42 Creating Brand Equity

Which BrandAsset Valuator measure acts as a report card on a brand’s past performance and shows its current value?

Correct answer C. Brand stature

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Question 43 Creating Brand Equity

Relatively low-priced brands in a company’s portfolio that draw customers to the brand franchise are called what?

Correct answer B. Traffic builders

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Question 44 Creating Brand Equity

The full set of brands and brand lines that a particular company offers is called what?

Correct answer A. Brand portfolio

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Question 45 Creating Brand Equity

In BrandDynamics, the emotional and rational attachment customers have to a particular brand is called what?

Correct answer C. Bonding

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Question 46 Creating Brand Equity

High levels of energised differentiation, relevance, esteem and knowledge are shown by which brands?

Correct answer B. Leadership brands

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Question 47 Creating Brand Equity

Branding strategy is also known as what?

Correct answer A. Brand architecture

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Question 48 Creating Brand Equity

In the BrandAsset Valuator, the chart depicting the stages of brand development in successive quadrants is called what?

Correct answer B. Power grid

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Question 49 Creating Brand Equity

Brands used by retailers or distributors mainly to attract large numbers of customers are known as what?

Correct answer A. Bait brands

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Question 50 Creating Brand Equity

The net present value of a brand’s forecast earnings is called what?

Correct answer A. Brand value

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Question 51 Creating Brand Equity

A name, term, symbol, design or combination of these intended to identify and differentiate products is classified as what?

Correct answer A. Brand

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Question 52 Creating Brand Equity

In the value stages of the brand value chain, marketing programme investment must take which factor into account?

Correct answer B. Product and trade

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Question 53 Creating Brand Equity

In the BrandAsset Valuator, the measure of how familiar and aware consumers are of a brand is called what?

Correct answer A. Knowledge

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Question 54 Creating Brand Equity

In the value stages of the brand value chain, shareholder value must take which factor into account?

Correct answer C. Market capitalization

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Question 55 Creating Brand Equity

Value-creating practices such as welcoming and governing are classified as what?

Correct answer D. Social networking

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Question 56 Creating Brand Equity

In BrandDynamics, being relevant to consumer needs at an acceptable price is classified as what?

Correct answer C. Brand relevance

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Question 57 Creating Brand Equity

All the products, including original items and line and category extensions, sold under a particular brand are called what?

Correct answer C. Brand line

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Question 58 Creating Brand Equity

Which level of the brand pyramid concerns how often and easily customers think of a brand in different purchase or consumption situations?

Correct answer C. Brand salience

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Question 59 Creating Brand Equity

In the value stages of the brand value chain, market performance must take which factor into account?

Correct answer B. Price elasticity

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Question 60 Creating Brand Equity

Quantitative data collected over time to show how brands and marketing programmes are performing is classified as what?

Correct answer A. Brand tracking studies

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