A. social networking
B. impression management
C. community engagement
D. brand use
Creating Brand Equity
The firm uses any existing brand to introduce in market as a new product, the brand is classified as ………..?
A. brand extension
B. sub-brand
C. parent brand
D. product extension
The branding strategies alternatively use by the marketer’s do not include ……..?
A. individual brand names
B. company brand name
C. sub-brand name
D. variant brands
The drivers that differentiate and identify the brands are classified as ……..?
A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments
The marketer’s enter in to different product category with the parent brand, is considered as ……….?
A. category extension
B. company extension
C. company architecture
D. company earning rate
The mix and match maximize collective and individual effects are classified as ………?
A. integrated marketing
B. holistic marketing
C. adoptable marketing
D. protectable marketing
When customers do not react favorably for specific brand under same circumstances, is said to be ……….?
A. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity
In value stages, the customer’s mind-set should consider ………?
A. associations
B. communications
C. cost structure
D. stock price
The net present value is calculated by ………?
A. brand discount rate
B. brand auditing
C. brand personification
D. total brand earnings
The stronger the brand is, the discount rate is ………..?
A. higher
B. lower
C. stable
D. earned