A. relevance
B. esteem
C. energized differentiation
D. all of the above
Creating Brand Equity
The assessment of actual impact of brand knowledge on differential aspect of marketing is called ………?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach
The way in which customer’s think and act in terms of prices and market share is classified as ……….?
A. branding
B. valuing
C. advertising
D. brand equity
In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as …….?
A. presence
B. brand relevance
C. brand performance
D. advantage
The assessment of brand equity potential sources by tracking consumer knowledge structure is called ……….?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment
The comparison of brand equity from thousands of different brands with several categories is called ………?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator
The indicator which determines future value and growth is classified as ……….?
A. brand value
B. brand strength
C. brand awareness
D. brand knowledge
The retention, acquisition and some add-on spending together makes up ………?
A. customer lifetime value
B. brand lifetime value
C. customer equity value
D. portfolio equity value
The value creation practices such as budging and documenting is classified as …………?
A. impression management
B. community engagement
C. brand use
D. social networking
The stage which describes extrinsic properties to meet customer’s social needs is considered as ………?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings