A. strong new brands
B. existing brands
C. faded brands
D. failed brands
Creating Brand Equity
The report on company’s past performance which indicates current value of the brand is considered as ……….?
A. brand stature
B. brand value
C. brand awareness
D. brand knowledge
The low priced brands in the brand portfolio of particular Company are classified as …….?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands
The offering of all brands and the brand lines by a particular Company is considered as ……….?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio
In brand dynamics, the emotional and rational attachments of specific brands is considered as ………?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence
The highly energized differentiation, esteem, knowledge and relevance are shown by ……….?
A. leadership brands
B. declining brands
C. strong brands
D. evident brands
The branding strategy is also called ………..?
A. brand architecture
B. branding rate
C. brand earnings
D. brand responsiveness
The stages in the brand development according to successive quadrants are considered as ………..?
A. brand grid
B. power grid
C. reporting grid
D. knowledge grid
The brands used by retailers or distributors to attract large number of customer’s are classified as ……….?
A. extract brands
B. bait brands
C. retained brands
D. lifetime brands
The net present value of forecasted brand earnings is classified as ……….?
A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness