A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics
Conducting Marketing Research
The type of research in which the finders use tools from social sciences disciplines is called ……….?
A. ethnographic research
B. demographic research
C. psychographic research
D. geographical research
The first step in marketing research process is to
A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B
In sampling plan, the question ‘To whom should we survey?’ is the part of ……….?
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale
A coordinate collection of procedures, data, systems with supporting hardware and software is defined as …………?
A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system
A company’s survey to access people’s knowledge, preferences and beliefs are classified as ……….?
A. survey research
B. focus group researcher
C. ethnographic research
D. observational research
In marketing metrics, the ‘willingness to change’ is best classified as ……….?
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics
The technique of asking respondents for completing presented sentences is said to be …………?
A. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test
The ‘consumer’s satisfaction’ level is classified as ………..?
A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics
The collection of data through primary and secondary data sources is classified as ……….?
A. data sources
B. observational research
C. objective research
D. applied research