In marketing, the ‘Relative Employee Satisfaction’ is best classified as?
Correct answer A. internal marketing metrics
Topic / 69 questions
Conducting Marketing Research MCQs
Conducting Marketing Research MCQs are questions on how companies gather and analyse information about markets and customers, covering research steps, questionnaire design, sampling plans, projective techniques and marketing metrics. They help commerce and management students and UGC NET, lecturer and banking candidates revise research methods, and every question has an instant answer.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The type of research in which the finders use tools from social sciences disciplines is called?
Correct answer A. ethnographic research
The first step in marketing research process is to
Correct answer D. both A and B
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In sampling plan, the question ‘To whom should we survey?’ is the part of?
Correct answer C. sampling unit
A coordinate collection of procedures, data, systems with supporting hardware and software is defined as?
Correct answer A. marketing decision support system
A company’s survey to access people’s knowledge, preferences and beliefs are classified as?
Correct answer A. survey research
In marketing metrics, the ‘willingness to change’ is best classified as?
Correct answer C. internal marketing metrics
The technique of asking respondents for completing presented sentences is said to be?
Correct answer C. sentence completion
The ‘consumer’s satisfaction’ level is classified as?
Correct answer C. marketing external metrics
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The collection of data through primary and secondary data sources is classified as?
Correct answer A. data sources
The technique of asking in which the researcher is asked to write first word to come in mind is classified as?
Correct answer D. word association
An analysis of long term marketing impacts through measuring brand equity is called?
Correct answer D. brand metrics pathway
A company’s overall financial health of brand and future customer perspective is classified as?
Correct answer B. brand metrics pathway
The ‘customer loyalty or retention’ is best classified as?
Correct answer A. marketing external metrics
The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called?
Correct answer A. visualizations
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The marketing internal sampling metrics consist of?
Correct answer D. both A and C
The technique in which respondents are presented with a picture and to write what they think about the picture is called?
Correct answer A. thematic appreciation test
The decision made about the research approaches, data sources and sampling plan is included in?
Correct answer A. research plan development
A level which defines the respondent’s intention to buy?
Correct answer D. least important scale
In research, the questionnaire ‘closed-ended’ does not include?
Correct answer D. ranking scale question
About Conducting Marketing Research MCQs
This category covers the marketing research process from defining the problem to presenting findings. Questions test question types, such as dichotomous, multiple-choice and open-ended questions, and projective techniques like story completion and picture interpretation. Sampling items ask about sample size and sampling plan decisions, while data questions distinguish primary data from observation, focus groups and surveys. Metrics questions classify customer loyalty, satisfaction and resource adequacy, and others cover syndicated research firms and marketing profitability analysis.
Research methods are tested in management, commerce and business lecturer recruitment and in UGC NET. Because terms like syndicated research, observational research and dichotomous question are easy to mix up, these MCQs reward precise definitions. Practice also supports students working on research projects and dissertations. Knowing when to use observational, survey or experimental research also helps in case-based questions that describe a company's information need and ask you to choose a suitable method.
Key facts to remember
- Marketing research is the systematic design, collection, analysis and reporting of data relevant to a marketing situation.
- A dichotomous question offers only two possible answers, such as yes or no.
- Open-ended questions allow respondents to answer in their own words.
- Primary data are collected first-hand for a specific research purpose.
- Story completion and picture interpretation are projective techniques.
- Presenting the findings is the final step in the marketing research process.
Exams that include Conducting Marketing Research MCQs
Pakistan
- Lecturer tests
- FPSC
- PPSC
- Banking job tests
India
- UGC NET
- Campus placements
- State PSC exams
Bangladesh
- Bank job exams
- Government job tests
- Bangladesh Bank recruitment
How to prepare for Conducting Marketing Research MCQs
- Learn the six steps of the marketing research process in order, since sequence questions are very common.
- Make a table of closed-ended question types such as dichotomous, multiple-choice, Likert and semantic differential with an example of each.
- Distinguish between sampling unit, sample size and sampling procedure, the three decisions in a sampling plan.
- Revise projective techniques like word association, sentence completion and picture interpretation with what each reveals.
Frequently asked questions
What is marketing research?
Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation. Companies use it to understand customers, test products, measure satisfaction and support decisions on pricing, promotion and distribution.
How many Conducting Marketing Research MCQs are on MCQs360?
MCQs360 has 69 Conducting Marketing Research MCQs, each showing its answer instantly. You can practise them free without sign-up and revise research concepts along with other marketing topics. Begin with question types, then move on to sampling decisions.
Which exams ask marketing research MCQs?
These questions appear in management and commerce lecturer tests and banking recruitment in Pakistan. In India they feature in UGC NET Management and Commerce and campus placements, and in Bangladesh in bank job exams with marketing sections.
What is the difference between open-ended and closed-ended questions?
Closed-ended questions give fixed answer choices, such as yes or no, multiple-choice or rating scales, making responses easy to compare. Open-ended questions let respondents answer in their own words, revealing deeper views but taking longer to analyse.
Last reviewed October 2026