A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association
Conducting Marketing Research
An analysis of long term marketing impacts through measuring brand equity is called ………?
A. customer’s metrics pathway
B. unit metrics pathway
C. cash-flow metrics pathway
D. brand metrics pathway
A company’s overall financial health of brand and future customer perspective is classified as …………?
A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards
The ‘customer loyalty or retention’ is best classified as ……….?
A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics
The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called ………?
A. visualizations
B. personifications
C. laddering
D. associations
The marketing internal sampling metrics consist of ……..?
A. relative employee satisfaction
B. level of customer dissatisfaction
C. active innovation support
D. both A and C
The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test
The decision made about the research approaches, data sources and sampling plan is included in……….?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings
A level which defines the respondent’s intention to buy ……….?
A. intention-to-buy scale
B. ranking scale
C. Two option answer
D. least important scale
In research, the questionnaire ‘closed-ended’ does not include ………..?
A. multiple choice question
B. rating scale question
C. Likert scale question
D. ranking scale question