A. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
Competitive Advantage
A company’s microenvironment, the ‘ customer markets’ are of?
A. 5 types
B. 4 types
C. 3 types
D. 2 types
The social class who rely on relatives for assistance in trouble times and economic support considered as?
A. upper middles
B. working class
C. middle class
D. upper uppers
The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. business markets
B. reseller markets
C. government markets
D. international markets
The personal factors include?
A. online communities
B. social class
C. personality and self-concept
D. roles and status
The well-known brand ‘Apple’ is related to brand personality trait of?
A. ruggedness
B. competence
C. sophistication
D. excitement
The ads affecting consumer’s subconscious minds are classified as?
A. online advertising
B. subliminal advertising
C. luminal advertising
D. both b and c
In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment
The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
A company’s microenvironment, the ‘general publics’ consists of?
A. minority groups
B. stockholders
C. Community organizations
D. public image