Practice mode / Competitive Advantage The mental process in which customer ends up as buyer of a new product is called? A Option A: adoption process B Option B: cognitive dissonance C Option C: pre purchase behavior D Option D: post-purchase behavior Correct answer A. adoption process Show answer
Question 01 / Competitive Advantage According to brand personality traits, the ‘sophistication’ is concluded as brand being? A Option A: reliable and intelligent B Option B: daring and imaginative C Option C: cheerful and wholesome D Option D: charming and upper class Correct answer D. charming and upper class Show answer Open question
Question 02 / Competitive Advantage A company’s microenvironment, the ‘ customer markets’ are of? A Option A: 5 types B Option B: 4 types C Option C: 3 types D Option D: 2 types Correct answer A. 5 types Show answer Open question
Question 03 / Competitive Advantage The social class who rely on relatives for assistance in trouble times and economic support considered as? A Option A: upper middles B Option B: working class C Option C: middle class D Option D: upper uppers Correct answer B. working class Show answer Open question
Question 04 / Competitive Advantage The markets in which the market offerings are bought from sellers for reselling purpose are known as? A Option A: business markets B Option B: reseller markets C Option C: government markets D Option D: international markets Correct answer B. reseller markets Show answer Open question
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