The personal factors include?
Correct answer C. personality and self-concept
Tip: press A, B, C or D to answer, and N for the next question.
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More Competitive Advantage questions
See allThe well-known brand ‘Apple’ is related to brand personality trait of?
Correct answer D. excitement
The ads affecting consumer’s subconscious minds are classified as?
Correct answer B. subliminal advertising
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In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
Correct answer D. the political environment
The tendency to which experiences of potential customers fits with the innovation is called?
Correct answer D. compatibility
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