A. global firm
B. expanding firm
C. premium firm
D. challenger firm
Customer Driven Marketing Strategy
The companies that targets market very narrowly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Niche marketing helps more in?
A. smaller firms
B. larger firms
C. business giants
D. retail store
The Toyota Corporation which produces several different brands of cars is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
A. geographic segmentation
B. income segmentation
C. psycho graphic segmentation
D. behavioral segmentation
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation
The countries having industrial economic structure are?
A. Saudi Arabia and Chile
B. Brazil and China
C. United States and Japan
D. both a and b
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above
The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing