The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
Correct answer A. global firm
Topic / 86 questions
Customer Driven Marketing Strategy MCQs
Customer Driven Marketing Strategy MCQs are multiple-choice questions on how companies choose which customers to serve and how to stand out, through segmentation, targeting, differentiation and positioning. They help BBA and MBA students and candidates for UGC NET, lecturer and bank job tests. Each question shows an instant answer, supporting quick revision of strategy concepts.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The companies that targets market very narrowly is called?
Correct answer D. micromarketing
Niche marketing helps more in?
Correct answer A. smaller firms
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The Toyota Corporation which produces several different brands of cars is an example of?
Correct answer B. segmented marketing
The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
Correct answer C. psycho graphic segmentation
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
Correct answer B. whole channel view
The countries having industrial economic structure are?
Correct answer C. United States and Japan
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
Correct answer B. measureable segment
The ‘market segmentation’ includes?
Correct answer D. all of above
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The kind of product mix and marketing mix which appeals large number of buyers is called?
Correct answer A. mass marketing
The segment that could be reached easily and well served is considered as?
Correct answer C. accessible segment
The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
Correct answer A. product adaptation
The division of market on the basis of separate needs and behaviors is called?
Correct answer A. market segmentation
The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
Correct answer D. behavioral segmentation
A company’s targeting strategy depends on?
Correct answer A. the product life cycle stage
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The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
Correct answer A. exporting
The strategy which does not after the large market to capture smaller share is called?
Correct answer C. niche marketing
The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?
Correct answer C. psychographic segmentation
The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
Correct answer B. contract manufacturing
The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
Correct answer C. dual adaptation
About Customer Driven Marketing Strategy MCQs
This category covers the decisions behind a customer-focused strategy. Questions deal with undifferentiated or mass marketing, niche marketing, customer databases holding demographic, geographic and psychographic data, click-and-mortar companies that combine online and traditional operations, and direct-response television marketing. These show how firms match their offer to the right group of buyers. Questions usually describe a strategy in one line and ask you to name it, so precise definitions matter more than long theory.
Global marketing is a strong second theme. You will see questions on subsistence economies, global firms that gain advantages across countries, licensing as a market entry method, product invention for foreign markets and dual adaptation, where both product and communication are changed. These concepts are drawn from standard marketing texts and appear frequently in business and commerce exams. Each strategy reflects a trade-off between cost savings and fit with local tastes.
Key facts to remember
- Undifferentiated marketing targets the whole market with one offer, ignoring segment differences.
- Niche marketing focuses on a small, well-defined segment with specialised needs.
- In a subsistence economy, most people engage in simple agriculture and consume their own output.
- Licensing lets a foreign company use a firm's process, trademark or patent for a fee or royalty.
- Dual adaptation means adapting both the product and the communication for a foreign market.
Exams that include Customer Driven Marketing Strategy MCQs
Pakistan
- FPSC
- PPSC
- NTS
- Lecturer tests
- Banking job tests
India
- UGC NET
- Campus placements
- IBPS PO
Bangladesh
- Bank job exams
- BCS
- Government job tests
How to prepare for Customer Driven Marketing Strategy MCQs
- Learn the four steps of segmentation, targeting, differentiation and positioning in order, and give one real brand example for each.
- Compare undifferentiated, differentiated, concentrated and micromarketing strategies by how many segments each one serves.
- Make a grid of the five global product and communication strategies, including straight extension, adaptation and product invention.
- Revise market entry modes from exporting to joint ventures and direct investment, noting risk and control for each.
Frequently asked questions
What is a customer driven marketing strategy?
A customer driven marketing strategy is a plan in which a company divides the market into segments, selects the segments it can serve best, and differentiates and positions its offer to create more value for those customers. The four steps are segmentation, targeting, differentiation and positioning.
How many Customer Driven Marketing Strategy MCQs are on MCQs360?
This category on MCQs360 has 86 MCQs, and each shows its correct answer instantly. Practice is free and needs no sign-up, so you can revise strategy concepts alongside buyer behaviour and new product development. Short daily sets work well.
Which exams ask questions on segmentation and positioning?
Segmentation, targeting and positioning questions appear in marketing sections of FPSC and PPSC tests, commerce lecturer tests and banking job tests in Pakistan. In India they are tested in UGC NET Management and Commerce and campus placements. In Bangladesh they appear in bank job exams and BCS business-related papers.
What is the difference between niche marketing and mass marketing?
Mass, or undifferentiated, marketing offers one product and marketing mix to the entire market, focusing on what buyers have in common. Niche marketing targets a small, specific segment with specialised needs. Niche firms often face less competition and can charge more because they know their customers' needs well.
Last reviewed October 2026