Practice mode / Customer Driven Marketing Strategy The companies that targets market very narrowly is called? A Option A: mass marketing B Option B: segmented marketing C Option C: niche marketing D Option D: micromarketing Correct answer D. micromarketing Show answer
Question 01 / Customer Driven Marketing Strategy Niche marketing helps more in? A Option A: smaller firms B Option B: larger firms C Option C: business giants D Option D: retail store Correct answer A. smaller firms Show answer Open question
Question 02 / Customer Driven Marketing Strategy The Toyota Corporation which produces several different brands of cars is an example of? A Option A: mass marketing B Option B: segmented marketing C Option C: niche marketing D Option D: micromarketing Correct answer B. segmented marketing Show answer Open question
Question 03 / Customer Driven Marketing Strategy The Royal Caribbean hotel chain which targets families and high energy couples is an example of? A Option A: geographic segmentation B Option B: income segmentation C Option C: psycho graphic segmentation D Option D: behavioral segmentation Correct answer C. psycho graphic segmentation Show answer Open question
Question 04 / Customer Driven Marketing Strategy The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as? A Option A: whole strategic view B Option B: whole channel view C Option C: whole product adaptation D Option D: whole communication adaptation Correct answer B. whole channel view Show answer Open question
Discussion