What is the study of human populations by factors such as gender, race and occupation called?
Correct answer A. The demographic environment
Topic / 91 questions
Consumer Markets and Buyer Behavior MCQs
Consumer Markets and Buyer Behavior MCQs are multiple-choice questions on how consumers and organisations make buying decisions, and how marketers respond through pricing, selling and promotion. They help BBA and MBA students and candidates for UGC NET, lecturer and bank job tests. Each question has an instant answer, so you can revise marketing concepts quickly.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which generation came immediately after the baby boomers?
Correct answer A. Generation X
Which costs do not vary with the company’s level of production or sales?
Correct answer C. Fixed costs
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Which of the following belong to the macroenvironment?
Correct answer D. Both A and B
What is the third step in new product development?
Correct answer D. Concept development and testing
What is demand in business markets generally like?
Correct answer A. Inelastic
If the variable cost is $40 and the fixed cost is $20, what is the total cost?
Correct answer A. $60
In the personal selling process, what is the second step after prospecting and qualifying?
Correct answer A. Pre-approach
What is the planning, analysis, implementation and control of sales force activities called?
Correct answer C. Sales force management
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Once ideas have been screened, the best idea is developed into what?
Correct answer A. Product concept
By what other name is the field sales force known?
Correct answer B. Outside sales force
What are the large societal forces that affect a firm’s close-by actors called?
Correct answer C. Macroenvironment
If the break-even volume is 20,000 units and price minus variable cost is $15 per unit, what are the fixed costs?
Correct answer A. $300,000
By what other name is cost-based pricing known?
Correct answer A. Product driven
In the BCG growth-share matrix, what does the horizontal axis show?
Correct answer B. Relative market share
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Which business buying situation applies when the buyer routinely reorders the same item again and again?
Correct answer B. Straight rebuy
Which sales promotion tools are aimed at boosting short-term consumer involvement or building customer relationships?
Correct answer C. Consumer promotions
What are the customers who buy a product during the introductory stage of its life cycle called?
Correct answer C. Innovators
Which pricing strategy sets the price that will deliver the company’s target rate of return?
Correct answer B. Target return pricing
What is the process of launching a new product into the market called?
Correct answer B. Commercialisation
About Consumer Markets and Buyer Behavior MCQs
This category covers both consumer and business buying. Questions deal with the business buying process, which begins with problem recognition, organisational buying of raw materials, derived and price-sensitive demand, and online business-to-business trading. Consumer-side topics include the forces in a company's microenvironment and the product life cycle as a way of describing how products and markets evolve. Questions often present a short definition and ask you to name the matching concept.
Pricing and selling questions form a large share. You will meet by-product pricing, value-added pricing, the steps of the personal selling process such as the preapproach, and consumer promotion tools like premiums and promotional products. These concepts come from standard marketing textbooks and are regularly tested in business administration papers and marketing officer recruitment, so steady practice with clear definitions pays off in timed papers.
Key facts to remember
- The business buying process begins with problem recognition.
- Business demand is derived demand, ultimately coming from demand for consumer goods.
- In the preapproach step, a salesperson learns about a prospect before making a sales call.
- By-product pricing sets prices for by-products to make the main product's price more competitive.
- The microenvironment consists of actors close to the company that affect its ability to serve customers.
Exams that include Consumer Markets and Buyer Behavior MCQs
Pakistan
- FPSC
- PPSC
- NTS
- Lecturer tests
- Banking job tests
India
- UGC NET
- Campus placements
- IBPS PO
Bangladesh
- Bank job exams
- BCS
- Government job tests
How to prepare for Consumer Markets and Buyer Behavior MCQs
- Memorise the stages of both the consumer decision process and the business buying process, and note where they differ.
- Learn the seven steps of personal selling in order, from prospecting to follow-up, because sequence questions are common.
- Make a table of product mix pricing strategies, such as captive, by-product and product bundle pricing, with one example each.
- Separate microenvironment actors from macroenvironment forces, as exam options often mix suppliers and competitors with demographic and economic factors.
Frequently asked questions
What topics are covered in Consumer Markets and Buyer Behavior MCQs?
This topic covers consumer buying behaviour and its influences, the buyer decision process, business markets and the business buying process, derived demand, the marketing environment, product life cycle, pricing strategies, the personal selling process and sales promotion tools such as premiums and promotional products.
How many Consumer Markets and Buyer Behavior MCQs are on MCQs360?
There are 93 MCQs in this category on MCQs360, each with its correct answer shown instantly. Practice is free with no sign-up, and you can combine it with other marketing topics like new product development and customer driven marketing strategy.
Which exams ask questions on buyer behaviour?
Buyer behaviour questions appear in marketing and management sections of FPSC and PPSC tests, business lecturer tests and banking job tests in Pakistan. In India they are part of UGC NET Commerce and Management and campus placements. In Bangladesh they appear in bank job exams and BCS papers that include business studies.
What is the difference between consumer and business buying?
Consumer buying is done by individuals and households for personal use, while business buying is done by organisations to produce goods, resell them or run operations. Business purchases usually involve fewer but larger buyers, derived demand, more formal procedures and several people in the buying decision.
Last reviewed October 2026