A. the demographic environment
B. the cultural environment
C. the economic environment
D. the natural environment
Consumer Markets and Buyer Behavior
The generation born following ‘baby boomers’ is known as?
A. generation X
B. generation Y
C. Both a and b
D. none of above
The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. variable costs
B. fixed costs
C. total costs
D. all of above
The Macro environment includes?
A. Demographic factors
B. Technological factors
C. The suppliers
D. Both a and b
The third step in new product development is?
A. product screening
B. business screening
C. systematic screening
D. concept development and testing
In business markets the demand is more?
A. elastic
B. inelastic
C. realistic
D. insignificant
If the variable cost is $40 for and the fixed cost is $20 then the total cost is?
A. $80
B. $20
C. $40
D. $60
The second step of personal selling process after completion of prospecting and qualifying is to?
A. approach
B. presentation and demonstration
C. handling objections
D. pre-approach
The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?
A. indirect sales management
B. direct sales management
C. sales force management
D. persuasion management
As soon as the ideas are shortlisted, the best idea leads to development of?
A. product concept
B. production phase
C. production screening
D. none of above