By what other name are Millennials known?
Correct answer B. Generation Y
Topic / 91 questions
Consumer Markets and Buyer Behavior MCQs
Page 2 of Consumer Markets and Buyer Behavior multiple-choice questions with answers. Tap an option to check yourself.
Page 2 of 5
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which of the following are marketing services agencies?
Correct answer D. All of the above
If fixed costs are $250,000, the variable cost per unit is $30 and the price is $40, what is the break-even volume in units?
Correct answer B. 25000
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What term covers all the individuals and units involved in an organisation’s purchasing decision?
Correct answer B. Buying center
Which of the following is not part of the macroenvironment?
Correct answer B. The marketing intermediaries
Within a company’s microenvironment, who make up the ‘media publics’?
Correct answer D. All of the above
In new product development, what is the document called that sets out rough and detailed estimates of market size, product price and development costs?
Correct answer A. Write-up
Which pricing strategy adds a standard markup to the cost of the offering?
Correct answer D. Both B and C
Customer perceptions of a product’s value set which limit?
Correct answer A. Ceiling for prices
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In business buying, which participants provide information used to evaluate alternatives?
Correct answer A. Influencer
With what does the business buying process begin?
Correct answer B. Problem recognition
In the personal selling process, which step involves learning about a potential buyer before making a sales call?
Correct answer B. Pre-approach
What are the nearby actors affecting a company’s ability to serve its customers called?
Correct answer A. Microenvironment
How is the buying behaviour of wholesalers and retailers classified?
Correct answer C. Business buyer behaviour
Which sales promotion tool persuades resellers to stock a brand, give it shelf space, advertise it and push it to final buyers?
Correct answer B. Trade promotion
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What is the final step in the personal selling process?
Correct answer B. Follow up
From what is the demand of business buyers ultimately derived?
Correct answer D. Final consumer demand
Which pricing strategy differentiates products by adding value-added features and services rather than cutting prices?
Correct answer D. Value added pricing
Which sales force structure assigns each representative a geographical area in which to sell the full product line?
Correct answer C. Territorial sales force structure
A company’s own employees can contribute new product ideas. How is this source best classified?
Correct answer D. Internal idea sources