A. inside sales force
B. outside sales force
C. channel intermediaries
D. none of the above
Consumer Markets and Buyer Behavior
The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment
If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?
A. $600,000
B. $300,000
C. $400,000
D. $500,000
The cost based pricing strategy is also called?
A. product driven
B. customer driven
C. economy driven
D. cost driven
In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c
The business buying situation in which the buyer reorders same order again and again on routine basis is?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
A. experience curve
B. learning curve
C. costing curve
D. pricing curve
The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards
The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing