A. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets
Consumer Markets and Buyer Behavior
The ‘Millennial’ are also classified as?
A. generation X
B. generation Y
C. baby boomers
D. both a and b
The marketing services agencies includes?
A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
If the fixed cost is $250000, variable cost is $30 and price is $40?
A. 40000
B. 35000
C. 30000
D. 25000
All the individuals and units involved in purchasing process are classified as?
A. buying center
B. influencers
C. deciders
D. gatekeepers
The Macro environment does not includes?
A. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c
A company’s microenvironment, the ‘media publics’ consists of?
A. newspapers
B. blogs
C. internet media
D. all of above
The roughly and detailed estimation of market size, product price and development costs is classified as?
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing
The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c
The perceptions of the customer about the value of products are considered to set the?
A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost