Practice mode Consumer Markets and Buyer Behavior

Which of the following is not part of the macroenvironment?

Correct answer B. The marketing intermediaries

Explanation

Marketing intermediaries help the firm sell and distribute its goods, so they belong to the microenvironment; technological and political forces are macro factors.

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Which of the following is not part of the macroenvironment?

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Which of the following is not part of the macroenvironment?

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