A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas
Consumer Markets and Buyer Behavior
The promotional products used in consumer promotion are also classified as?
A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates
The products that are bought without detailed comparisons are best classified as?
A. sought products
B. unsought products
C. less convenient products
D. convenient products
The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution
The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above
The new product development proposes screening framework as?
A. real-worth doing-win
B. win-real-worth doing
C. worth doing-real-win
D. real-win-worth doing
In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer
The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing
The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification
The business buying situation in which the buyer reorders the same product is classified as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling