Practice mode Pricing Capturing Customer Value

A market segmented by customers’ age and gender is an example of which type of segmentation?

Correct answer C. Demographic segmentation

Explanation

Age and gender are demographic variables, among the most popular bases for segmentation because consumer wants and usage rates often vary closely with them.

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A market segmented by customers’ age and gender is an example of which type of segmentation?

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A market segmented by customers’ age and gender is an example of which type of segmentation?

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