Practice mode Pricing Capturing Customer Value

Burger King targeting its ‘Super Fans’, who visit roughly 13 times a month, is an example of segmenting by what?

Correct answer D. Usage rate

Explanation

Usage rate is a behavioural variable that divides customers into light, medium and heavy users; Burger King's Super Fans are heavy users who account for a large share of sales.

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Burger King targeting its ‘Super Fans’, who visit roughly 13 times a month, is an example of segmenting by what?

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Burger King targeting its ‘Super Fans’, who visit roughly 13 times a month, is an example of segmenting by what?

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