Practice mode Pricing Capturing Customer Value

Regent Seven Seas Cruises targeting customers who want an elegant holiday ambience is an example of what?

Correct answer A. Psychographic segmentation

Explanation

Psychographic segmentation divides buyers by lifestyle and personality, and targeting people who seek luxury and refined surroundings appeals to a lifestyle rather than to demographic facts.

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Regent Seven Seas Cruises targeting customers who want an elegant holiday ambience is an example of what?

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Regent Seven Seas Cruises targeting customers who want an elegant holiday ambience is an example of what?

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