Practice mode / Analyzing Marketing Environment The first step in marketing process is to? A Option A: define research objectives B Option B: develop research plan C Option C: implement research plan D Option D: none of above Correct answer A. define research objectives Show answer
Question 01 / Analyzing Marketing Environment The changes made in the product characteristics such as quality, style and features are called? A Option A: modifying marketing mix B Option B: modifying raw material schedule C Option C: modifying the product D Option D: modifying the market Correct answer C. modifying the product Show answer Open question
Question 02 / Analyzing Marketing Environment The ‘non-probability sample’ includes? A Option A: stratified random sample B Option B: cluster sample C Option C: simple random sample D Option D: convenience sample Correct answer D. convenience sample Show answer Open question
Question 03 / Analyzing Marketing Environment The strategy of introducing new product in existing market is classified as? A Option A: Market development B Option B: Market penetration C Option C: Product development D Option D: Diversification Correct answer C. Product development Show answer Open question
Question 04 / Analyzing Marketing Environment The logistic network which moves finished product from company to resellers and then to end users is classified as? A Option A: risk averse distribution B Option B: reverse distribution C Option C: inbound distribution D Option D: outbound distribution Correct answer D. outbound distribution Show answer Open question
Discussion