A. selective distribution
B. intensive distribution
C. inclusive distribution
D. exclusive distribution
New Product Development
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel
The fifth step in the process of new product development is?
A. business analysis
B. analyzing marketing strategy
C. deciding marketing medium
D. attracting new engineers
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
A. multichannel distribution system
B. multichannel system
C. multiple intermediary system
D. multiple manufacturing franchises
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution
If the fast food chain has conflict to some of its franchises then this conflict is considered as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b
The marketing logistics are also called as?
A. physical distribution
B. supply chain management
C. exclusive distribution
D. exclusive dealing
The type of channel arrangement includes?
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. both a and c