Practice mode / New Product Development In the ‘decline stage of product life cycle’ the per customer cost is? A Option A: high B Option B: low C Option C: average D Option D: moderate Correct answer B. low Show answer
Question 01 / New Product Development Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as? A Option A: broadcast media B Option B: display media C Option C: online media D Option D: print media Correct answer C. online media Show answer Open question
Question 02 / New Product Development In product life cycle, the new products are cause of? A Option A: growth B Option B: maturity C Option C: decline D Option D: loss Correct answer A. growth Show answer Open question
Question 03 / New Product Development The testing technique in which researchers measure customers responses to new products is called? A Option A: controlled test markets B Option B: simulated test markets C Option C: free test markets D Option D: uncontrolled test markets Correct answer B. simulated test markets Show answer Open question
Question 04 / New Product Development The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as? A Option A: integrated marketing communications B Option B: integrated strategic channels C Option C: integrated outbound channels D Option D: none of the above Correct answer A. integrated marketing communications Show answer Open question
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