A. segmented pricing
B. discount pricing
C. allowance pricing
D. product bundle pricing
Personal Selling and Sales Promotion
The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?
A. double way pricing
B. Two way pricing
C. reference prices
D. comparable prices
Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
A. fake pricing
B. termed pricing
C. dynamic pricing
D. international pricing
The pricing issues within channel levels includes?
A. price maintenance
B. predatory pricing
C. price discrimination
D. deceptive pricing
The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount
If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product
The first step of value based pricing is to?
A. assess needs of customer
B. set target price
C. determine incurred costs
D. design product
The first step of cost based pricing strategy is to?
A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value