Practice mode / Personal Selling and Sales Promotion In the ‘growth stage of product life cycle’ the cost per customer is? A Option A: high B Option B: low C Option C: average D Option D: moderate Correct answer C. average Show answer
Question 01 / Personal Selling and Sales Promotion The product life cycle (PLC) stages includes? A Option A: product development B Option B: growth C Option C: maturity and decline D Option D: all of above Correct answer D. all of above Show answer Open question
Question 02 / Personal Selling and Sales Promotion The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as? A Option A: segmented pricing B Option B: psychological pricing C Option C: promotional pricing D Option D: geographical pricing Correct answer A. segmented pricing Show answer Open question
Question 03 / Personal Selling and Sales Promotion The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as? A Option A: market skimming pricing B Option B: market penetration strategy C Option C: business line pricing D Option D: product line pricing Correct answer A. market skimming pricing Show answer Open question
Question 04 / Personal Selling and Sales Promotion The value that customers give up to get the benefits of products or services is classified as? A Option A: discount B Option B: value added tax C Option C: price D Option D: tax Correct answer C. price Show answer Open question
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