Practice mode / Introduction to Marketing Evaluation of the profitability of each segment is called? A Option A: Targeting B Option B: Market segmentation C Option C: Positioning D Option D: Differentiation Correct answer A. Targeting Show answer
Question 01 / Introduction to Marketing The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as? A Option A: deficient products B Option B: pleasing products C Option C: salutary products D Option D: desirable products Correct answer C. salutary products Show answer Open question
Question 02 / Introduction to Marketing The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as? A Option A: deficient products B Option B: pleasing products C Option C: salutary products D Option D: desirable products Correct answer D. desirable products Show answer Open question
Question 03 / Introduction to Marketing In growth-share matrix, the high growth and high share SBU’s are considered as? A Option A: Stars B Option B: Cash Cows C Option C: Question marks D Option D: Dogs Correct answer A. Stars Show answer Open question
Question 04 / Introduction to Marketing The major pricing strategies does not includes? A Option A: competition based pricing B Option B: customer value based pricing C Option C: cost based pricing D Option D: discount and bonus pricing Correct answer D. discount and bonus pricing Show answer Open question
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