Practice mode Introduction to Marketing

In strategic planning, what is the statement of an organisation’s purpose known as?

Correct answer B. Mission statement

Explanation

A mission statement sets out what the organisation wants to accomplish in the wider environment, guiding all of its strategic planning.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.