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Integrated Marketing Channels

The distribution strategy which leads to limited number of intermediaries is classified as

A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution

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The distribution strategy which considers some intermediaries to carry particular product is defined as ……..?

A. intensive distribution
B. selective distribution
C. exclusive distribution
D. descriptive distribution

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The average waiting time of customer’s to receive receipts of goods bought are classified as …….?

A. jobber time
B. spatial time
C. delivery time
D. lot time

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The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as ………?

A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict

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The example of vertical channel conflict between intermediary channels is

A. conflict between wholesaler and retailer
B. conflict between two retailers
C. conflict between two suppliers
D. conflict between more than two sales agents

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The intensive distribution strategy works well for the products such as ………..?

A. designer apparels
B. heavy machinery
C. real estate
D. soft drinks and snacks

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The conditions of sales, price policies and territorial rights are all considered as the elements of ……….?

A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix

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The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ……..?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

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The functions of marketing channels such as storage, title and movement of goods, create flow of activity in ……….?

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

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The zero-level channel is also known as ……….?

A. descriptive channels
B. functional channels
C. direct marketing channel
D. indirect marketing channel

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