A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution
Integrated Marketing Channels
The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as ………?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy
The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ……..?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers
The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as ………?
A. selective policy
B. price policy
C. trade policy
D. distributive policy
The set of interdependent channels that participate in the process of availability of product is classified as ……….?
A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels
In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ………..?
A. facilitators
B. terminators
C. merchants
D. agents
The kind of shoppers that care of their spending and buying products wisely are classified as ……….?
A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers
The service outputs produced by the customers are ……..?
A. lot size
B. spatial convenience
C. waiting and delivery time
D. all of the above
The level of ease to which it is made easy for the customer’s to buy goods is classified as ………..?
A. spatial convenience
B. lot convenience
C. jobber convenience
D. interactive convenience
The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ……..?
A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning