A. position defense
B. flank defense
C. preemptive defense
D. offensive defense
Competitive Dynamics
The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as …………?
A. encirclement attack
B. flank attack
C. frontal attack
D. resource attack
The defense strategy in which the leader stretches over new market territories using market diversification is classified as ………….?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses
The assigning of resources to stronger ones to form the weaker markets are classified as …………?
A. strategic withdrawal
B. planned contraction
C. unplanned withdrawal
D. both A and B
The marketer who looks forward for the customer’s needs in near future is classified as …………?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers
The defense in which market leader attacks and hits the others flank is classified as ………..?
A. counteroffensive defense
B. preemptive defense
C. offensive defense
D. position defense
The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ………..?
A. market diversification
B. market stretching
C. market broadening
D. market defense
The marketer who discovers the customer solutions which they do not offer is considered as ………….?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers
The new users are searched in the groups which do not take into considerations, the ………..?
A. new-market strategy
B. penetration strategy
C. geographical expansion strategy
D. primal expansion strategy
In frontal attack, only that company wins, who have ……….?
A. more resources
B. less resources
C. strategic fir
D. bypass fit