Practice mode / Direct and Online Marketing The tendency of difficult understanding related to use of market offering is called? A Option A: relative advantage B Option B: complexity C Option C: communicability D Option D: compatibility Correct answer B. complexity Show answer
Question 01 / Direct and Online Marketing The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as? A Option A: emotional appeal B Option B: rational appeal C Option C: moral appeal D Option D: irrational appeal Correct answer A. emotional appeal Show answer Open question
Question 02 / Direct and Online Marketing The customers in growth stage of life cycle of products are classified as? A Option A: innovators B Option B: early adopters C Option C: middle majority customers D Option D: laggards Correct answer B. early adopters Show answer Open question
Question 03 / Direct and Online Marketing Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as? A Option A: online media B Option B: print media C Option C: broadcast media D Option D: display media Correct answer B. print media Show answer Open question
Question 04 / Direct and Online Marketing The profits related to the new product in its introductory stage are? A Option A: negative B Option B: continuously rising C Option C: higher D Option D: declining Correct answer A. negative Show answer Open question
Discussion