A. sought industrial products
B. specialty industrial products
C. shopping consumer products
D. augmented products
Products, Services and Brands
The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products
The industry installations consists of major purchases such as?
A. buildings
B. fixed equipment
C. accessory and office equipment
D. all of above
The ‘preplanned funeral services’ are classified as?
A. unsought services
B. augmented services
C. industrial services
D. specialty products
The third step of cost based pricing is to?
A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value
The products such as toffees and candies are examples of?
A. convenience products
B. unsought products
C. shopping products
D. augmented products
The consumer products with unique and differentiated characteristics are best classified as?
A. specialty products
B. unsought products
C. convenient products
D. unsought specialty products
The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products
The companies who are selling life insurances are selling?
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products
The classic example of multi-brands is?
A. Coca-Cola of different flavors
B. P&G detergents brands as ‘Tide, Ivory, Dreft’
C. Toyota new brand ‘Scion’
D. Kellogg’s Special K’ snacks and protein waters