The services or products that customers buy immediately after noticing are classified as?
Correct answer B. convenience products and services
Topic / 95 questions
Products, Services and Brands MCQs
Page 2 of Products, Services and Brands multiple-choice questions with answers. Tap an option to check yourself.
Page 2 of 5
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
If the lawn mower is bought for landscaping business, the lawn mower is classified as?
Correct answer B. industrial products
The airliners and home repairers are best classified as?
Correct answer C. services
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The industry capital items include?
Correct answer D. both a and b
The consumer products does not include?
Correct answer A. sought products
The services does not result in?
Correct answer B. ownership of anything
The products that requires aggressive personal selling efforts are considered as?
Correct answer D. unsought consumer products
The products such as major household appliances like TVs and refrigerators are classified as?
Correct answer D. shopping products
The fixed equipment such as office generators, drill presses and elevators are classified as?
Correct answer A. industry capital items
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The retail stores such as Best Buy, Staples and Pet Smart are examples of?
Correct answer A. superstore
Considering the franchise organization, the independent business people involved other than service organization is represented as?
Correct answer D. franchisee
The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?
Correct answer C. retailer cooperative
The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
Correct answer A. category killer
The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
Correct answer A. factory outlets
The independent wholesaler which takes title of market offering is called?
Correct answer D. merchant wholesalers
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The third step of value based pricing is to?
Correct answer C. determine incurred costs
The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?
Correct answer A. franchise
The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
Correct answer B. wheel of retailing concept
The major product variables that retailers must consider includes?
Correct answer D. all of above
Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
Correct answer B. super market