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Products, Services and Brands

The services or products that customers buy immediately after noticing are classified as?

A. augmented product or services
B. convenience products and services
C. shopping goods or services
D. sought products or services

Categories Marketing Mcqs, Products, Services and Brands Leave a comment

If the lawn mower is bought for landscaping business, the lawn mower is classified as?

A. consumer products
B. industrial products
C. augmented products
D. specialty products

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The airliners and home repairers are best classified as?

A. barter system
B. products
C. services
D. distribution channels

Categories Marketing Mcqs, Products, Services and Brands Leave a comment

The industry capital items include?

A. installations
B. industrial materials and parts
C. shopping products
D. both a and b

Categories Marketing Mcqs, Products, Services and Brands Leave a comment

The consumer products does not include?

A. sought products
B. unsought products
C. specialty products
D. shopping products

Categories Marketing Mcqs, Products, Services and Brands Leave a comment

The services does not result in?

A. buying of anything
B. ownership of anything
C. selling of anything
D. marketing of anything

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The products that requires aggressive personal selling efforts are considered as?

A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products

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The products such as major household appliances like TVs and refrigerators are classified as?

A. convenience sought products
B. unsought industrial products
C. sought non-specialty products
D. shopping products

Categories Marketing Mcqs, Products, Services and Brands Leave a comment

The fixed equipment such as office generators, drill presses and elevators are classified as?

A. industry capital items
B. industry material and parts
C. office equipment
D. specialty industrial products

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The retail stores such as Best Buy, Staples and Pet Smart are examples of?

A. superstore
B. outbound stores
C. inbound stores
D. intensive stores

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