What is the process of selling goods or services to those who buy for resale or business use called?
Correct answer A. Wholesaling
Topic / 94 questions
Products, Services and Brands MCQs
Page 4 of Products, Services and Brands multiple-choice questions with answers. Tap an option to check yourself.
Page 4 of 5
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is an off-price retailer that operates as a division of a larger retail corporation called?
Correct answer B. Independent off-price retailer
Which of the following is NOT a type of wholesaler?
Correct answer D. Voluntary franchise chain
Advertisement
Factory outlets and warehouse clubs are types of what?
Correct answer A. Off-price retailer
What is the use of in-store promotion and advertising to extend brand equity and encourage favourable purchase decisions called?
Correct answer D. Shopper marketing
What kind of retailer has a product line made up of services such as airlines, colleges and hotels?
Correct answer D. Service retailers
What is a group of independent retailers sponsored by a wholesaler to engage in group buying called?
Correct answer C. Voluntary chain
Which of the following is NOT a type of agent wholesaler?
Correct answer A. Rack jobbers
What is the organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers called?
Correct answer A. Consumerism
Advertisement
Which of the following are classic examples of deficient products?
Correct answer D. Ineffective medicines
Which sustainable marketing principle says a company should balance consumers’ wants, company requirements and society’s long-term interests?
Correct answer C. Societal marketing
Which of the following are classic examples of salutary products?
Correct answer B. Insurance products
Which of these is NOT part of a company’s microenvironment?
Correct answer D. Demographic forces
If a company sets its prices in a way that leaves it with low sales and low markups, how has it set them?
Correct answer B. Too high
What is the management approach that develops strategies which both drive profits and help protect the environment called?
Correct answer A. Environmental sustainability
Advertisement
Which sustainable marketing principle says a company should put most of its resources into building customer value?
Correct answer B. Customer value marketing
Which of the following are classic examples of pleasing products?
Correct answer C. Junk food and cigarettes
What is environmentally and socially responsible marketing that meets present needs while preserving the ability of future generations to meet theirs called?
Correct answer D. Sustainable marketing
Which sustainable marketing principle says a company should continuously seek real product and marketing improvements?
Correct answer B. Innovative marketing
Which of the following are classic examples of desirable products?
Correct answer D. Nutritious high fibre cereals