A. selective attention
B. selective distortion
C. selective retention
D. all of above
Global Marketplace
The ‘concentrated marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Segmentation of international markets on the basis of monetary regulations is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A. belief
B. attitude
C. learning
D. both b and c
Segmentation of international markets on the basis of common languages, religions and customs is example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
In positioning statement, the first thing that must be stated is?
A. target segment
B. market segmentation
C. differentiation
D. positioning
The traits that can help defining someone’s personality includes?
A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above
Because of experience, the changes in individual behavior is referred as?
A. learning
B. change in personality
C. change in brand image
D. none of above
The variables such as market and product variability plays a role in designing of?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
The subcultures includes?
A. nationalities
B. racial groups
C. geographic regions
D. all of above