A. persuasive advertising
B. reminder advertising
C. reminder advertising
D. all of above
Managing Marketing Information Customer Insights
The classification of customers are of?
A. 2 types
B. 3 types
C. 4 types
D. 5 types
A product is anything that is offered to market for?
A. attention
B. acquisition
C. use or consumption
D. all of above
The buying of ‘Lamborghini’ automobiles by customers willing to travel great distances is an example of?
A. specialty products
B. convenience services
C. augmented products
D. unsought industrial product
The focus on distribution efficiency is integral part of?
A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept
The Company focuses on product improvements on continuous basis in the marketing concept called?
A. The product concept
B. The production concept
C. The selling concept
D. None of the above
The products that requires mass marketing by producers and manufacturers are classified as?
A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services
Stock market investors are considered as example of?
A. Strangers
B. Butterflies
C. True friends
D. Barnacles
The distinction between industrial and consumer products is because of?
A. purpose of buying the product
B. quantity of buying the product
C. quality of bought product
D. all of above
The highly loyal but less potential profitable customer’s group is of?
A. Butterflies
B. Barnacles
C. True friends
D. Strangers