Practice mode Customer Driven Marketing Strategy

Which marketing strategy focuses on what is common in consumers’ needs rather than on their differences?

Correct answer A. Mass marketing

Explanation

Mass, or undifferentiated, marketing ignores segment differences and targets the whole market with one offer, focusing on what customers have in common.

Report a problem

Answer checked 11 October 2026 How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Which marketing strategy focuses on what is common in consumers’ needs rather than on their differences?

Discussion

Have a question about this answer? Cancel reply

Which marketing strategy focuses on what is common in consumers’ needs rather than on their differences?

More Customer Driven Marketing Strategy questions

Segmenting consumers with similar buying behaviour who live in different countries is called what?

Coca-Cola’s ‘Good Morning’ campaign, promoting soft drinks as a morning drink, is an example of what?

Which type of joint venture involves a company joining foreign investors to create a local business?

Which international strategy uses essentially the same marketing mix in all international markets?

Discussion

Have a question about this answer? Cancel reply