Practice mode Customer Driven Marketing Strategy

Segmenting a market by usage rate into light, medium and heavy users is an example of what?

Correct answer C. Behavioural segmentation

Explanation

Behavioural segmentation divides buyers by their knowledge of, attitude towards, use of or response to a product, and usage rate is one of its main variables.

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Segmenting a market by usage rate into light, medium and heavy users is an example of what?

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Segmenting a market by usage rate into light, medium and heavy users is an example of what?

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