Practice mode Customer Driven Marketing Strategy

Segmenting international markets by factors such as the amount of bureaucracy in a country is an example of which basis?

Correct answer D. Political and legal factors

Explanation

Political and legal factors include government stability, attitudes towards foreign firms, monetary rules and the level of bureaucracy, all of which affect market attractiveness.

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Segmenting international markets by factors such as the amount of bureaucracy in a country is an example of which basis?

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Segmenting international markets by factors such as the amount of bureaucracy in a country is an example of which basis?

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