Practice mode Customer Driven Marketing Strategy

A market segmented into heavy users and light users is classified as what?

Correct answer A. Behavioural segmentation

Explanation

Grouping customers by how much they use a product is behavioural segmentation, since it relies on actual buying behaviour rather than personal characteristics.

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A market segmented into heavy users and light users is classified as what?

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A market segmented into heavy users and light users is classified as what?

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