A. direct investment
B. indirect investment
C. union ownership
D. export union
Customer Driven Marketing Strategy
If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
In market segmentation evaluation, the factors must be considered are?
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above
In United States, Procter and Gamble sells six different detergent brands is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The market which is segmented on the basis of ‘readiness stage’ is best classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation
The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
A. joint venturing
B. licensing
C. exporting
D. importing
The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing