Practice mode Customer Driven Marketing Strategy

Which measure is regarded as a better indicator of a firm’s performance?

Correct answer B. Customer equity

Explanation

Customer equity may be a better measure of performance than current sales or market share, because sales and share reflect the past while customer equity indicates future value.

Report a problem

Answer checked 11 October 2026 How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Which measure is regarded as a better indicator of a firm’s performance?

Discussion

Have a question about this answer? Cancel reply

Which measure is regarded as a better indicator of a firm’s performance?

More Customer Driven Marketing Strategy questions

A specific communication task to be achieved with a specific target audience during a specific time period is called what?

On what basis are customers classified into groups such as true friends, butterflies, barnacles and strangers?

Marketing products through information and ordering machines placed in stores, airports and similar locations is called what?

Companies that operate only on the internet are known as what?

Discussion

Have a question about this answer? Cancel reply