Practice mode Customer Driven Marketing Strategy

On what basis are customers classified into groups such as true friends, butterflies, barnacles and strangers?

Correct answer C. Both A and B

Explanation

This customer relationship grid classifies customers by two dimensions, potential profitability and projected loyalty, giving four groups that each need a different relationship strategy.

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Answer checked 11 October 2026 How we write and check questions

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On what basis are customers classified into groups such as true friends, butterflies, barnacles and strangers?

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On what basis are customers classified into groups such as true friends, butterflies, barnacles and strangers?

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