Practice mode Customer Driven Marketing Strategy

If a company ignores differences between segments and targets the whole market with one offer, which strategy is it using?

Correct answer C. Mass marketing

Explanation

Mass, or undifferentiated, marketing treats the whole market as one, offering a single product and marketing programme designed to appeal to the largest number of buyers.

Report a problem

Answer checked 11 October 2026 How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

If a company ignores differences between segments and targets the whole market with one offer, which strategy is it using?

Discussion

Have a question about this answer? Cancel reply

If a company ignores differences between segments and targets the whole market with one offer, which strategy is it using?

More Customer Driven Marketing Strategy questions

When evaluating market segments, which factors must be considered?

Procter & Gamble selling six different laundry detergent brands in the United States is an example of what?

A market segmented according to buyers’ readiness stage is best classified as what?

A group of nations organised to work towards common goals in regulating international trade is called what?

Discussion

Have a question about this answer? Cancel reply