Practice mode Customer Driven Marketing Strategy

Which product strategy markets a product in a foreign market without any change?

Correct answer A. Straight product extension

Explanation

Straight product extension sells the product abroad exactly as it is at home, avoiding development costs, but only works when local needs match the existing product.

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Answer checked 11 October 2026 How we write and check questions

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Which product strategy markets a product in a foreign market without any change?

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Which product strategy markets a product in a foreign market without any change?

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