Practice mode Customer Driven Marketing Strategy

Entering a foreign market by allowing a foreign firm to operate under a licence agreement is called what?

Correct answer D. Licensing

Explanation

Licensing lets a foreign licensee use a manufacturing process, trademark, patent or other asset in return for a fee or royalty, giving quick entry at low risk.

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Answer checked 11 October 2026 How we write and check questions

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Entering a foreign market by allowing a foreign firm to operate under a licence agreement is called what?

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Entering a foreign market by allowing a foreign firm to operate under a licence agreement is called what?

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