What type of salespeople travel to call on customers in the field?
Correct answer C. Outside sales force
Subject / 1,627 questions
Marketing MCQs
Page 13 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 13 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which marketing strategy disregards differences between consumer needs?
Correct answer C. Mass marketing
What is it called when a company targets the whole market with a single offer?
Correct answer C. Mass marketing
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Which consumer promotion offers goods free or at low cost as an incentive to buy another product?
Correct answer A. Premium
Paints, nails and brooms are classic examples of what?
Correct answer B. Business services
What is the degree to which an innovation can be tried on a limited basis called?
Correct answer A. Divisibility
Lubricants, coal, paper and pencils are best classified as what?
Correct answer C. Operating supplies
In social class classifications, which class includes business professionals who have no unusual wealth?
Correct answer A. Upper middles
Which psychological factors influence a consumer’s buying behaviour?
Correct answer D. All of the above
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The quality level of a product is considered part of which product level?
Correct answer D. Actual product
In a SWOT analysis, positive internal capabilities and situational factors are counted as the company’s what?
Correct answer D. Strengths
A warranty offered at the time of purchase that expires on a set date is an example of which product level?
Correct answer B. Augmented product
In Maslow’s hierarchy of needs, how is the need for security and protection classified?
Correct answer D. Safety needs
Segmenting a market by level of education, such as high school graduates and college graduates, is classed as what?
Correct answer C. Demographic segmentation
Within the promotion mix, what is the tool called in which the sales force makes personal presentations to build relationships and make sales?
Correct answer A. Personal selling
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A market segmented by customers’ age and gender is an example of which type of segmentation?
Correct answer C. Demographic segmentation
Information that consumers obtain by handling, examining and using a product comes from what kind of source?
Correct answer B. Experiential sources
Segmenting a market by customers’ occupation and education is an example of which type of segmentation?
Correct answer C. Demographic segmentation
After ideas have been generated from internal and external sources, what is the next step in new product development?
Correct answer B. Idea screening
Product support services form part of which product level?
Correct answer B. Augmented product