Which consumer promotion technique sells two or three units of a product together at a reduced price?
Correct answer D. Both A and B
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Marketing MCQs
Page 12 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 12 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
In Maslow’s hierarchy of needs, how is the need for recognition and status classified?
Correct answer B. Esteem needs
Local or individual marketing is also known as what?
Correct answer B. Micromarketing
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What is a detailed description of a product idea, its target market, competitors and customer value proposition called?
Correct answer B. Write-up
Among brand personality traits, what does ‘ruggedness’ describe a brand as being?
Correct answer D. Outdoorsy and tough
What is the term for the unique psychological characteristics that distinguish one person from another?
Correct answer A. Personality
Burger King targeting its ‘Super Fans’, who visit roughly 13 times a month, is an example of segmenting by what?
Correct answer D. Usage rate
What is the adopter group called that adopts an innovation only after most people have already tried it?
Correct answer C. Late majority
In Maslow’s hierarchy of needs, how are the needs for food, shelter and clothing classified?
Correct answer A. Physiological needs
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What type of communication channel carries messages without personal contact or feedback?
Correct answer C. Non-personal communication channels
What are the minor stimuli that determine when, where and how a person responds called?
Correct answer B. Cues
In the personal selling process, which step involves the salesperson explaining how the company’s product can solve the customer’s problem?
Correct answer C. Presentation
Which sustainable marketing principle says a company should define its mission in broad social terms rather than narrow product terms?
Correct answer D. Sense of mission marketing
In which type of analysis are a company’s strengths and weaknesses evaluated?
Correct answer B. SWOT analysis
A company’s competitive marketing strategies play a role in which strategy?
Correct answer B. Targeting strategy
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What is the tendency of consumers to interpret information in a way that supports what they already believe called?
Correct answer C. Selective distortion
Harley-Davidson marketing motorcycles to female riders is an example of what?
Correct answer D. Gender segmentation
Which of the following are social factors that affect consumer behaviour?
Correct answer D. All of the above
Segmenting a market by customers’ religion, such as Catholics, Hindus and Muslims, is classed as what?
Correct answer C. Demographic segmentation
Which description best fits the ‘early majority’ adopter group?
Correct answer D. Deliberate