In the personal selling process, what is the step of identifying potential customers called?
Correct answer C. Prospecting
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Marketing MCQs
Page 11 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 11 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which element of the promotion mix focuses on engaging directly with individual customers to build lasting relationships?
Correct answer D. Direct marketing
What is a descriptive thought that a person holds about something called?
Correct answer C. Beliefs
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Jeep is associated with which brand personality trait?
Correct answer A. Ruggedness
Information that consumers obtain from advertising and salespeople comes from what kind of source?
Correct answer B. Commercial sources
In a SWOT analysis, the study of opportunities and threats relates to which environment?
Correct answer B. External environment
Sales promotion tools used to generate business leads, stimulate purchases and motivate salespeople fall into which category?
Correct answer A. Business promotions
Regent Seven Seas Cruises targeting customers who want an elegant holiday ambience is an example of what?
Correct answer A. Psychographic segmentation
In Maslow’s hierarchy of needs, the need for self-development and realisation is included in which category?
Correct answer D. Self-actualisation needs
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How can marketers build up demand for a particular product?
Correct answer D. All of the above
What type of discount is given to buyers who purchase goods or services out of season?
Correct answer A. Seasonal discount
What is it called when consumers remember the good points about a brand they favour and forget good points about competing brands?
Correct answer C. Selective retention
Which consumer promotion technique involves a company creating its own brand event or taking part in events sponsored by others?
Correct answer C. Event marketing
How is the ‘late majority’ adopter group best described?
Correct answer C. Sceptical
A person’s self-image is also known as what?
Correct answer A. Self-concept
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Which are the major movements associated with sustainable marketing?
Correct answer D. Both A and C
Which promotion strategy directs advertising and promotion at final consumers to persuade them to buy the product?
Correct answer A. Pull strategy
What is low-involvement buying behaviour called when consumers perceive significant differences between brands?
Correct answer C. Variety seeking buying behavior
Which factors can come between a consumer’s purchase intention and the actual purchase decision?
Correct answer D. Both A and B
Dividing customers into groups such as compulsive, ambitious and outgoing is which type of segmentation?
Correct answer C. Psychographic segmentation